These simple tips will help you create a LinkedIn profile that gets you hired!
One of the easiest and best ways to increase your income is to land your dream job — and one of the best ways to find and get connected to the people that can hire you is through LinkedIn. Your LinkedIn profile is most easily described as your Facebook profile of the professional world, and in our digital age, is an integral part of how you present yourself to the workforce.
For a long time, I didn’t understand the appeal of using LinkedIn, but after using it for a few years, I’m finding it’s a really great way to network, reconnect with old colleagues, and find new jobs. Even though I’m not on the job hunt right now, I’m always looking for my next move, and LinkedIn provides a peek at what’s out there.
Below are some helpful tips to help you make the most of your LinkedIn profile.
LinkedIn Profile Do’s:
Post an attractive professional photo.
As is true of any profile on the internet, you get more views with a picture. A nice headshot is perfect. It doesn’t have to be taken by a professional photographer, just put on a nice shirt, find some good lighting, and set a timer on your camera. When selecting a photo don’t choose one with anyone else in the photo or one where you are inappropriately dressed (ie. bikini-clad at the beach) or where you are engaged in questionable behavior (ie. keg stands).
Keep your profile updated and truthful.
I do a huge private eye-roll when a I see a LinkedIn profile of someone I know listing an employer they no longer work for or exaggerating their role at a company. Remember that your LinkedIn profile is public, and you don’t want uncomfortable questions at a job interview after a prospective employer has Googled you. For this reason, it is imperative that you keep your LinkedIn profile up-to-date and honest.
Showcase your best.
Did you flip burgers for McDonald’s in high school 10 years ago? No one cares, leave it off your LinkedIn profile. Like your real resume, your profile should showcase your most recent and relevant work experience, not every brush with employment you’ve ever had. Even though I put in years at restaurants, retail and childcare, I leave these items off my LinkedIn work history because they have nothing to do with where I want to take my career in the future.
LinkedIn Profile Don’ts:
Don’t friend everyone you’ve ever met (or haven’t met)
While I might call LinkedIn the Facebook of the professional world, it’s still not the actual Facebook so don’t go ahead adding everyone and their dog. I try to limit my connections to people I have actually worked or volunteered with, and say no to people I have never met. Consequently, I don’t have a lot of connections but the ones I do are reliable references whom I also endorse. When people are searching for you online, they have little to go by, but one of the things they can see is your online professional network. Make sure who you’re connected with reflects your professional goals and aspirations!
Don’t update daily.
If you’re chatty, keep your status updates your twitter, Facebook, or your personal blog, not LinkedIn updates. I’m already annoyed that the site lets me know “these 20 friends have new connections”. Too much irrelevant detail! That said, if you find great business-related content around the web — like articles about management, psychology, or entrepreneurship — LinkedIn can be one of the best platforms to share these! If you’re a writer yourself, this is a wonderful opportunity to share your perspectives on work and careers. You might even attract the eye of your next employer!
Don’t underestimate the opportunity.
I’ve received multiple job offers via LinkedIn since I joined the website. So far I have declined all of them, but it’s nice knowing there’s opportunities out there. It’s probably not true that jobs will just fall into your lap if you make a nice LinkedIn profile, but it never hurts!
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